IMovie is a free video editing tool, that’s available on iPhones and Mac (unfortunately, it’s not available on any non-Apple products). We can’t claim TikTok is appropriate for every recruitment niche, but there’s no denying that using this video platform will really appeal to creative candidates and any Gen Z candidates you’re looking to attract too.Īs the new kid on the social media block, TikTok is a great way to show your audience that your recruitment brand isn’t scared to embrace change and try something new – which will help you stand out from a lot of the other video content online. The platform also has a huge back catalogue of music you can use in your videos, including chart music that you can use free of charge.
Best video tools for social media software#
TikTok is great for making fun, highly-sharable video content and its built-in editing software makes it easy to add clever cuts and visual effects too. You can save any videos you create on TickTok without having to post to the channel. TikTok is the latest social media platform taking the world by storm, and although it’s classed as a social media platform, you can use it as a video editing tool too. With Mojo, you can insert short clips and photos into one of their templates to create an eye-catching video collage with very little effort. I use the app to create unique Instagram stories for the Firefish Instagram account and create video collages that I post on our LinkedIn, Facebook and Twitter timelines.Īs a marketer, you’ll know what it’s like to have loads of video snippets from thing like recruitment events or awards that you can’t use because they’re too short or need heavy editing.
Mojo is a smartphone app that’s marketed as a platform to create Instagram, Facebook and Snapchat stories, but it can also be used to create content for other platforms (liked LinkedIn) too. The free version is great and very effective, but for an extra £5 a month you can get access to a lot more features. It’s ideal for any recruitment marketer or recruiter who’s keen to create eye-catching videos quickly and easily. You can post the videos you create on YouTube, Facebook and Twitter with just the click of a button and the ‘embedded link’ feature also makes it easy to add your videos to your website or blog pages.Īnimoto stands out from other video platforms because the usability is second-to-none. The platform has an extensive library of licensed music and creative templates that make it easy to create unique video content that stands out on busy social platforms. To create a video on Animoto, you just drag and drop video clips and photos into a storyboard and customise it using music, text and colours. I love Animoto because it’s really easy to use and the videos it produces look very professional. The good news is there are loads of new video tools emerging these days that provide new and interesting ways to present your video content online. But the worst thing you can do is just post video for the sake of video – you need to take the time to make your video content looks good and stands out for the right reasons. We all know video is the go-to medium if you want maximum engagement on your social media posts.
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